I have run several successful Kickstarters, and this list applies to all crowdfunding campaigns after they’ve succeeded and before you’ve fulfilled the rewards.
I have completely fulfilled the rewards for the LadyCoders Kickstarter, but the other two are still in process. It’s tough to think of what to send to people after the Kickstarter has succeeded. The Volney audiobook and the Women In Tech book tend to be “Yup, still working” kinds of updates, and I’m never sure what will be a good way to continue to communicate gratitude and inclusiveness.
I try to show people what it looks like to work on these projects. Recently, I did an update that showed me and one of my co-authors working on writing the Women In Tech book with a selfie of the two of us. On the Volney audiobook, I shared some tutorials and audiobook processing tips I’d learned, as well as the somewhat frustrating knowledge that some of the work I’d done needed to be re-done to fix some of the sound issues.
Here’s some ideas for what to share with your backers when all you can think to say is “Yup, still working.”
- 60-second selfie video talking about something that has frustrated you in the process, or something you just recently learned about the process.
- 3-5 minute video tutorial on something you just did that might be interesting to your backers. If you just learned something about the process, talk about it.
- If you have people working on the project with you, interview one of them on video for a minute to talk about what their portion of the process is like.
- A photo of you working on the project, and the funnier and more lifelike the better.
- Reposting some of the resources you have used to create something. I repost some links on audiobook production and talk about the best resources I found.
- A picture or quick video of you using, playing with, or trying out the incomplete product or prototype, along with a rapid update on how the process is working.
- A Buzzfeed-style list of the top ten things you didn’t know before doing this project.
- A guest backer update from a new person. I may ask for some of the people involved in the publishing process for my book to write a paragraph or two on what it’s like working on book publishing.
I’ll keep adding ideas to this, because I’ll want them myself again! Please offer suggestions and new backer update ideas!