Why are we always trying to copy Windows?

There are skins for each of the OSs that aren’t Windows–to make them LOOK like Windows.

http://linux.slashdot.org/story/10/08/26/199228/Making-Ubuntu-Look-Like-Windows-7

There’s the latest; why is everyone trying so hard? There’s the usual answer; the more you make OSS look like proprietary software, the more likely that n00bs will give it a shot–but does this turn you off of the individualistic nature of OSS?